The potential of HTML5 games for engaging customers is groundbreaking. As an innovation, HTML5 games provide interesting, relevant, and fun content that can be tied up with events and promotions across the Internet.
Businesses, particularly luxury brands, have switched to sustainable, creative marketing campaigns such as community building, social media interaction, and other user-centric activities to boost brand discovery and customer acquisition in competitive markets.
We’ve worked with Bobbies, a luxury shoe brand to develop another HTML5 game for their seasonal game-based marketing campaign. Similar to our previous project with Bobbies, the branded game we’ve developed is equipped with leaderboards and prize mechanics.
Here's a short video clip of the game experience
Seasonal events are timely marketing strategies that provide opportunities to engage customers. During these times, several businesses attempt to catch the attention of customers due to an expected rise in their willingness to spend. However, it’s not as easy as it sounds with competitors trying out creative stints to attract customers. One of the best ways to capture customer attention is to utilize HTML5 games as an innovative and interactive strategy.
Bobbies’ Christmas Challenge takes this principle into practice and goes one step further by introducing a game-based competition into a branded HTML5 game with actual rewards at stake. Each week, top players can win a pair of Bobbies shoes or a custom survival kit.
Here’s a preview of how the game-based competition looks:
HTML5 games allow for a feasible medium for effective customer engagement. Compared to other marketing strategies, HTM5 games are built for the modern audience.
1. Unique and Interactive Content
HTML5 games provide highly innovative content that can quickly capture their players’ attention. Businesses can greatly benefit from this unique and interactive experience by building their own brand through customized games fit for their industry and customer base. With HTML5 games, businesses can make their brands stand out from competitors with its attractive and engaging form of promotion. It's no wonder that popular brands such as Gatorade, Under Armour, and Netflix have embraced using games to promote themselves.
2. Social Media Friendly
Word-of-mouth marketing goes a long way in building business reputation and brand recall. First-time encounters with a brand can easily be memorable through HTML5 games. Statistics show that in 2015, marketing through gamification has already been adopted by about 40% of the top 1000 Global organizations. In fact, it is expected that this strategy will achieve mainstream status at around 2020. Luxury brands such as Gucci, Chanel, and Hermès have already been dominating over 50% of online engagements and have continued growing with attempts to enter the WeChat and other messenger platforms through branded games.
3. Highly Compatible with other Marketing Strategies
HTML5 games are not the end-all-be-all of the marketing strategy. Instead, it enables all other creative forms of marketing strategy to become more viable and effective in reaching out to the market. Promotions, discounts, membership privileges, and freebies are among the many strategies that can be incorporated into a brand’s own HTML5 game.
Game-based competitions are great examples of how HTML5 games can be utilized to develop customer loyalty and at the same time build interest in a brand. Here are some of the reasons why you should try gamification.
• Boost popularity with your target market - Potential customers will be able to know and remember your brand during the holiday season with game-based marketing. With prizes at stake, you can surely find a high rate of engagement from your target market.
• Reach out to new customers - Popularity of game-based competitions also attracts customers from other market segments that are interested in earning a prize for their efforts. Luxury brands such as Hermes have been able to tap over 10,000 players in just a week through gamification.
• Effective lead generator - Game events and contests let your business know where your brand stands among your competitors. Through in-game metrics, you can collect important data and generate more effective strategies for identifying leads and opportunities to larger markets.
• Develop a stronger online identity - A stronger online identity comes with the rising popularity of your game-based marketing. Seasonal events could become annual challenges that customers will anticipate.
• Create a fun and enjoyable experience - Brand image becomes more tangible when customers begin to correlate the game experience with your brand. In turn, these branded games will give you a massive edge over your competitors.
Luxury brands are well associated with their personalized branding strategies. With the help of HTML5 games, brands can stand out during seasonal events and holidays and implement their own creative marketing strategies in a more interactive and engaging approach.
Ready to create your own branded game? Contact us to get started.
|Games As Online Competitions During The COVID-19 Pandemic|
|Lead Gen Games For The Sneaker Industry|
|Playable Ads For The Sneaker Industry|
|Advergames in the Insurance and Risk Management Industry|
|Interactive Trivia Games For Corporate Events|
|White Label HTML5 Game Portal|
|Garfield Puzzle: Educational Game Using HTML5 Bespoke Development|
|Subscription-Based Mobile Game Portal|
|Gamification Workshop For HR (Human Resources) Part 1|
|Bespoke HTML5 Games for the Healthcare and Pharmaceutical Industry|
|Interactive HTML5 Games for Events|
|HTML5 Games for Recycling, Environmental, and other Green Campaigns|
|Game-based Marketing for Luxury Brands|
|Promoting Social Awareness Via HTML5 Games|
|Branded Mini-Game for Toyota Tundra Event|
|HTML5 Games for Retail Businesses|
|Game Reskin With Youtube Influencers|
|Playable Ads For Brands|
|Reskin Games for Food and Beverage Industry|
|HTML5 Games For In-flight Entertainment (IFE) Systems|
|HTML5 Games for Outdoor Camping Business|
|Game Reskin for Data Center Companies|
|HTML5 Game For The Automotive Industry|
|HTML5 Games For Senior and Elderly Care|
|HTML5 Millionaire Quiz Game for 11 million followers|
|SMS Subscription for HTML5 Games Portal|
|Games Portal Localization for Mobile Operators in Middle East|
|HTML5 Games in Rear Seats of Taxis and Cars|
|Galaxis HTML5 Game Portal For 20 Million Indonesian Subscribers|
|OSN On The Run: HTML5 Game for a TV Network|
|Opera Browser HTML5 Games|
|Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand|
|HTML5 Games Portal for Digicel|
|A HTML5 Game Portal for MTN: A Mobile Network Operator|
|Playable Ad to Promote a Free Lottery App|
|Case Study: A Christmas HTML5 Game for Tradeweb|
|Case Study: How Big is Your Heart game for Roswell Park|
|Oddbods Forest Run: A HTML5 Game Based On 3D Animated Characters|
|HTML5 Game for Air Asia|
|Pogo Contest for Brand New TV Animation|
|HTML5 Games For Loyalty Rewards: A Case Study with Livetribe|
|HTML5 Card Game For Boost Mobile|
|HTML5 Game for a Toyota Car Dealership Event|
|HTML5 Game Portal for Dice.com Career Website|
|Me Me Match 3 Jam: Branded Minions Game for Movie Promotion|
|Minions Banana Hop HTML5 Game for Chiquita and Despicable Me 3|
|Minions Banana Frenzy Game With Chiquita and Universal|
|Building a HTML5 game to promote TV viewership|
|Beat Bozza: HTML5 Game for Lead Generation|
|Teen Titans Go! Food Fight!|
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."
Martin Zakovec, Project Manager, GAMEE
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Please be as detailed as possible. Include details such as
By sharing your goals and specific requirements, we can better assist you.
Our team shall be in touch within 12 hours.