Citibank and Hilton Hotels collaborated with us to produce a fun, Match-3 Memory game. The goal was to produce a cross-platform game which awarded prizes to casual players.
The game brought attention to Citibank and Hilton's HHonors Rewards program. Users are exposed to fun aspects of the rewards program as the cards are flipped, in addition to winning prizes if their matches are correct.
Figure 2 - The game itself
Figure 3 - The winning prize
User data such as email address and names were also captured, giving Citibank and Hilton the ability to reconnect with the user at a later stage. A few potential use cases of the data:
The two main reasons behind using HTML5 is speed and cost. The turnaround time for this project was less than 5 days, taking into considering artwork production, programming, quality assurance (QA) and deployment.
The project was a success. By offering a small piece of entertainment, in form of a simple casual game, Citibank and Hilton were able to captivate users imaginations, collect important information (in accordance with the terms and conditions), and connect with the user in a more meaningful way.
To inquire more about this project, view a demo, or request a quote for a similar project, please contact us.
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