Beat Bozza - HTML5 Game for Lead Generation

9 min read

Beat Bozza - HTML5 Game for Lead Generation

Multinational automotive manufacturer Hyundai has been a consistent top-selling car company in Australia. They are also the proud major sponsor of the A-League, Australia’s top professional men’s football league. Hyundai Australia are self-professed big fans of football and they have continually provided financial support to the sport.

We are very excited to have worked with Hyundai Motors Australia in developing a new HTML5 football game called “Beat Bozza”. The game is a brilliant way for Hyundai to expand their reach to fellow football fans. It exemplifies the company’s commitment to “continually focus on what drives the fandom in football in Australia.”

The game features famous Australian football goalkeeper Mark “Bozza” Bosnich. Bozza gained renown for playing in England’s Premier League clubs. Notable among these were Aston Villa and Manchester United.

After a remarkable career in football, Bozza is now a football analyst and commentator for Fox Sports.

Play the Game and Win a Car

Players of Beat Bozza have a chance to win a brand new 2017 Hyundai i30. The i30 can be credited as the model that catapulted Hyundai to become a top-selling company down under.

Beat Bozza - HTML5 Game for Lead Generation

The reinvented i30 is touted as the DNA of future Hyundai cars. It sports Hyundai’s new signature feature–the “cascading grille”. Hyundai has pulled out all the stops to create a great-looking, high performance vehicle.

Using an online game is a very creative way of marketing Hyundai’s new product, while promoting the A-League at the same time.

To participate in the contest, a user has to register their details here. Users can then play the Beat Bozza game. Each play is counted as an entry, so the more you play, the more chances you have at winning.

Beat Bozza - HTML5 Game for Lead Generation

Here’s another clever bit: A player can have 10 more bonus entries by entering a Fox Sports Code Word. The code word is announced live on Fox Sports, at the 30 minute mark of each match in the Hyundai A-League Finals.

Winners will be chosen from the highest-scoring players. To determine the winners, our backend system has a logic to process data collected from all players.


Beat Bozza is a free kick shootout game where the player’s aim is to make as many goals as possible. To “kick”, just flick the ball towards the goal.

You are up against goalkeeper Mark Bosnich. He does a tight defense job, so players are kept on their toes.

Beat Bozza - HTML5 Game for Lead Generation

Adding to the challenge are defenders. They form an ever-increasing wall of Bozzas, upping the difficulty level the longer you play.

You lose a life when you miss a goal. You only have 3 lives to spare, so better be careful.

Beat Bozza - HTML5 Game for Lead Generation

Luckily, there is a way to gain back lives.

This is done by hitting targets on the goal. Target icons appear at the start of each kick attempt and fade away very quickly soon after. So you need to try and hit them as early as possible.

Client ROI

Using a web game is a tech-savvy approach to marketing and promotion. Below are some of the engagement metrics that we worked on:

  • Lead generation - Users enter their details to play
  • Customer reach extension - The game appeals to a wide range of users
  • Brand engagement - Players get involved in a fun activity with the brand
  • Web traffic increase - Customers are drawn to the company site

Why HTML5?

HTML5 is the ideal technology for building a game that matches the client’s needs. It’s the perfect platform for reskinning games.

Reskinning is the process of changing the game’s assets while retaining most of its source code. In other words, you change what it looks like on the outside. But its internal structure is essentially the same.

For Beat Bozza, we reskinned our game Penalty Kick. The method shortens development turnaround time. As a result, production costs are also minimized.

Beat Bozza - HTML5 Game for Lead Generation

A game built using the HTML5 framework can be loaded on any device with a browser. And no downloads or plugins are necessary.

Visitors to the client’s website get a hassle-free gaming experience. This is because HTML5 is the language with the widest web support.

Whether they are using a desktop, laptop, smartphone, or tablet, anyone can play. All modern browsers like Chrome, Safari, Firefox, or Microsoft Edge will easily run the game.

Beat Bozza - HTML5 Game for Lead Generation


Creating Beat Bozza for Hyundai Motor Company Australia has been a wonderful experience for our team. We are thrilled to have a part in implementing an effective marketing and promotional strategy.

The use of branded HTML5 games is quickly gaining a strong foothold among various companies. These include global car manufacturers like Hyundai, Ford, Kia, and Toyota.

These industries are recognizing the important advantages of HTML5 technology. They profit from the immense ROI that branded HTML5 games yield.

You can read more about Beat Bozza on the following sites:

If you are interested to reskin or license our games, feel free to contact us.


If you’re still not convinced, listen to this podcast episode where we talk about using leadgen games to generate millions of dollars of additional sales.

Marketing Cars Sports Automotive Lead Generation

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