We collaborated with the American Honey brand, to design and develop an iPad optimized game. Titled ‘Escape The Office’, the goal is to encourage awareness of the Wild Turkey whiskey brand.
In this top down scroller game, the user rotates the iPad to trigger the accelerometers, to simulate the character riding an office rollchair. The goal is to escape the office maze (filled with cubicles and obstacles) within 60 seconds.
Once successfully escaped, the character magically transforms into a summer beach attire, and takes a sip of the American Honey Wild Turkey. The user then collects a gift offered by the client’s representative.
Figure 1 - Instructions screen. Clear message, complete the game within 60 seconds
Figure 2 - Sliding down the office maze. Avoid your co-worker’s cubicle! Notice that he’s browsing for American Honey
Figure 3 - Oops, you bumped into some obstacle. Oh, and there’s yet another product placement
Figure 4 - Crossing the finish line, with the rollchar!
Figure 5 - Escaped the office with 2 seconds left. Whew!
The iPad optimized game managed to run a smooth 60 Frames per second.
Cost, speed and easy access to the accelerometer APIs. We managed to complete the project in 3 weeks, from concept all the way to deployment.
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MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.
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