We recently collaborated with the Kia Motors brand, to build a fun Plinko based experience. The game was deployed in various car shows across the United States.
Plinko is essentially a game idea popularized via the TV show “The Price is Right”. It’s based on the pachinko mechanic from Japan, where the player drops a chip at the top of a plinko board. The chip would then hit various pegs positioned on the board, until it reaches the bottom. The chips movement is entirely random, adding a surprise element for the user.
In our version of the game, once the chip hits the bottom, it will enter one of the 8 placeholders, each containing a Kia vehicle. If the algorithms and conditions are right, the lucky visitor is awarded a free test drive on one of the Kia vehicles. It’s a classic remake of an ‘instant win’ game, with a refreshing setting.
Why deploy a game within a car showroom? First of all, it’s not just a game. It’s an experience for the visitor, to connect with the brand at a deeper level. Having the user proactively interact with the game by tapping on the screen, adds a layer of emotional connectivity that a person simply can’t re-create via a normal conversation.
Secondly, it’s tough doing sales on a car showroom. Often times, aren’t enough salespeople to handle all potential customers. Most are left wandering by themselves.
By having a fun game that visitors can interact with, visitors are constantly engaged with the brand. They’re also able to leave contact details that sales people otherwise wouldn’t be able to get, during peak visitor hours. Being able to collect leads from potential customers is worth thousands of dollars, if not more.
Here’s a quick video demo of the experience:
This project was built on top of our HTML5 technology stack, optimized for the HTML5 canvas. If you’re interested in learning how we can leverage HTML5 technology for your company, feel free to contact us
Listen to this podcast episode where we talk about how leadgen games can generate potentially millions of dollars of unrealized revenue in the auto industry.
MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.
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