A HTML5 puzzle game for Mercedes-Benz

3 min read

A HTML5 puzzle game for Mercedes-Benz

We recently developed a puzzle game for Mercedes-Benz, the luxury automotive brand. The goal of the game is to promote the new Sprinter van model in the Turkish light commercial vehicle market.

Via the game, users drive a cool , black Mercedes-Benz Sprinter van to pick up passengers. The user has to draw a route that’s most efficient for picking up the passengers, and delivering them to the destination.

Throughout the game experience, players can clearly see the Mercedes-Benz branding at the top, which enhances brand recognition. Players get to immerse themselves into the role of a van driver in various cities across Turkey, such as Istanbul and Ankara.

We also helped localize the entire game into Turkish to fit local guidelines. This effectively enables over 45 million Turkish internet users to access the game.

Screenshots

A HTML5 puzzle game for Mercedes-Benz

Figure 1 - The main menu A HTML5 puzzle game for Mercedes-Benz

Figure 2 - Introduction text

A HTML5 puzzle game for Mercedes-Benz

Figure 3 - Level select

A HTML5 puzzle game for Mercedes-Benz

Figure 4 - A game in progress

Why HTML5?

With our HTML5 game technology, we only built the game once. Once deployed, the game is accessible to any internet user via a web link. This means, our client easily promoted the game on social media and other internet portals. Users can enjoy the game from their smartphones, tablets, desktops and laptops.

Also, the turnaround time to deliver this game was approximately 2 weeks. This was helped a lot by the fact that the client chose one of our existing games that fit their rebranding strategy.

If you’re interested to build a branded game with us, please contact us

Additional info from the auto industry

Listen to this podcast episode where we talk about using leadgen games to generate millions of dollars of additional sales.



Localization Automotive Social Media Mercedes-Benz

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MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.



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