Tradeweb Markets, the New York-based international financial services company, is the world’s largest electronic fixed income and derivatives marketplace. They launched their first online marketplace for U.S. Treasuries in 1998 and since then have built a global web-based electronic network of thousands of the largest banks, asset managers, central banks, pension funds, and insurance companies that trade $300B every day.
For a few years now, Tradeweb has made video games a part of their annual Holiday tradition. We had the pleasure of partnering up with them this year to develop a new Holiday game.
Titled ‘Polar Run’, Tradeweb’s 2016 Holiday game is an endless runner type of game where the character you control (you can choose between a Polar Bear or a Penguin) dashes through the city street, and encounters dangerous obstacles along the way.
Avoid angry bulls and other obstacles
The obstacles include vehicles, ice puddles, cones, roadblocks, and even an angry-looking bull (an allusion to bullish markets). The ice puddles are particularly nasty, since they make the player lose control of where the character is going.
A player is given 3 lives at the start of the game. Hitting an obstacle (except ice puddles), takes 1 life, and the game is over when you use up all lives.
Collect Tradeweb branded gifts
The controls are fairly simple. If you’re playing on a computer, the left, right, up, and down arrows are, respectively, for moving left, moving right, jumping up, and sliding under.
On touchscreen devices, you flick the screen in the respective directions to control movement.
Along the way, players can collect gifts and Tradeweb icons. Gifts are the currency used for buying upgrades from the Shop.
The icons on the other hand, are used to activate the snowmobile, which renders you invincible for a period of time. You need to collect 10 icons for the snowmobile to appear.
Get 10 Tradeweb icons in a run to earn the invincible snowmobile
In the Shop, there are 3 objects that can be bought: Skis (add 1 extra life), Snowboard (slows down running speed), and Rocket (takes 2 less icons to earn the snowmobile).
After a run, the player has the option to enter their name, which will appear in the Scoreboard together with their score if they make it to the top 5. There is also an option to share the results via Facebook and Twitter.
The game was built using the core mechanics of one of our pre-existing games called Giant Hamster Run. By leveraging existing game mechanics, this lessened the turnaround time and development cost.
Game was rebranded to incorporate elements unique to the client’s company
Rebranding involved changing the graphics, sounds, and other aspects of the game, to incorporate elements that are unique to the company. In the case of Polar Run, these included the Tradeweb logo and colour scheme, in addition to the Holiday theme.
Our team used the HTML5 game engine to build this game. Rebranding is done more easily using this technology, which allowed us to meet the time and budget requirements of our client.
Additionally, HTML5 games can be played on any device or computer that has a browser, removing the need for installing Flash or downloading the game from an App Store. This allows for a more hassle-free and seamless experience for players, and makes sharing of the game as easy as forwarding a URL via email, instant messaging or social media.
We have helped Tradeweb Markets, the billion dollar international trading marketplace, to develop their annual Holiday game. This is a testament to the increasing trend of employing the HTML5 engine in creating beautifully-designed, cross-platform compatible games for corporate use.
If you wish to develop your own branded game, we’re here to help. Please send us a message via our contact page.
|White Label HTML5 Game Portal|
|Garfield Puzzle: Educational Game Using HTML5 Bespoke Development|
|Subscription-Based Mobile Game Portal|
|Gamification Workshop For HR (Human Resources) Part 1|
|Bespoke HTML5 Games for the Healthcare and Pharmaceutical Industry|
|Interactive HTML5 Games for Events|
|HTML5 Games for Recycling, Environmental, and other Green Campaigns|
|Game-based Marketing for Luxury Brands|
|Promoting Social Awareness Via HTML5 Games|
|Branded Mini-Game for Toyota Tundra Event|
|HTML5 Games for Retail Businesses|
|Game Reskin With Youtube Influencers|
|Playable Ads For Brands|
|Reskin Games for Food and Beverage Industry|
|HTML5 Games For In-flight Entertainment (IFE) Systems|
|HTML5 Games for Outdoor Camping Business|
|Game Reskin for Data Center Companies|
|HTML5 Game For The Automotive Industry|
|HTML5 Games For Senior and Elderly Care|
|HTML5 Millionaire Quiz Game for 11 million followers|
|SMS Subscription for HTML5 Games Portal|
|Games Portal Localization for Mobile Operators in Middle East|
|HTML5 Games in Rear Seats of Taxis and Cars|
|Galaxis HTML5 Game Portal For 20 Million Indonesian Subscribers|
|OSN On The Run: HTML5 Game for a TV Network|
|Opera Browser HTML5 Games|
|Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand|
|HTML5 Games Portal for Digicel|
|A HTML5 Game Portal for MTN: A Mobile Network Operator|
|Playable Ad to Promote a Free Lottery App|
|Case Study: A Christmas HTML5 Game for Tradeweb|
|Case Study: How Big is Your Heart game for Roswell Park|
|Oddbods Forest Run: A HTML5 Game Based On 3D Animated Characters|
|HTML5 Game for Air Asia|
|Pogo Contest for Brand New TV Animation|
|HTML5 Games For Loyalty Rewards: A Case Study with Livetribe|
|HTML5 Card Game For Boost Mobile|
|HTML5 Game for a Toyota Car Dealership Event|
|HTML5 Game Portal for Dice.com Career Website|
|Me Me Match 3 Jam: Branded Minions Game for Movie Promotion|
|Minions Banana Hop HTML5 Game for Chiquita and Despicable Me 3|
|Minions Banana Frenzy Game With Chiquita and Universal|
|Building a HTML5 game to promote TV viewership|
|Beat Bozza: HTML5 Game for Lead Generation|
|Teen Titans Go! Food Fight!|
|Working with Ford|
|A Puzzle Game for a Global Healthcare Company|
|Branding a Match 3 game with Warner Bros Flintstones|
|The Tom and Jerry Show Cheese Run|
|A Holiday Game for Wall Street|
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."
Martin Zakovec, Project Manager, GAMEE
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Please be as detailed as possible. Include details such as
By sharing your goals and specific requirements, we can better assist you.
Our team shall be in touch within 12 hours.