I believe software, at its purest form is revolutionary. Humans , generally are very prone to doing redundant work. With software, a human can abstract a problem, into a algorithm that can be repeated for an unlimited number of times .
Once a Developer understands the immense value of eliminating redundancy, magical things happen. All menial tasks can be automated, leaving her with the task of writing more efficient algorithms, which contributes to automating even more tasks. This triggers a positive feedback loop that is so powerful, leading to new innovation and thus disrupting incumbents. One can argue, that having this feedback loop as an internal process is in itself, a competitive advantage against more traditional industries.
Here are a few examples
Gmail: the ability for the average user, to write simple “rules” to filter incoming emails, is priceless. People don’t need to spend time organizing their emails. Google’s engineers spend even more time improving the software
Minecraft: the ability for the player to create their own content, free’s Mojang’s developers from having to create content. Instead, they can focus on building a better game.
Youtube: the ability for the user to simply upload a video captured from the smartphone, directly to Youtube. In the old days, she would have to save it on mobile, send it to herself via an email, download and upload to Youtube, via its web interface. With this innovation, Youtube’s engineers empowered the user to create and distribute without friction. I wouldn’t be surprised if the majority of videos on Youtube have been uploaded from smartphones.
This blog post could have easily been titled “empowering the user via eliminating redundancy”. But since Software is the genesis for eliminating redundancy, the title is fitting.
MarketJS is a company that leverages HTML5 to provide cross-platform solutions to clients. We have been serving clients since 2012.
MarketJS offers a variety of products and services:
We can be reached at support at marketjs dot com.
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests"
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
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