Thinking HTML5 with castle walls and moats

3 min read

Thinking HTML5 with castle walls and moats

I had an interesting conversation today with a friend from the games industry. We talked a lot about HTML5, about why there’s no one ultimate ‘Angry Birds’ type product that everyone knows, that was built with HTML5.

A thought occurred to me. HTML5, in its purest definition, is a cross-platform technology. Any game, or app, or company built around HTML5 is naturally inclined to use a ‘shotgun’ approach, both in development and distribution.

People tend to juxtapose HTML5 (yes, the technology) with Angry Birds, or Clash of Clans. It’s like comparing apples to oranges. One is a technology, the other is a product. Technology is no guarantee to creating a successful product. It almost seems like a logical fallacy, that I see people stumble against over and over again.

There needs to be a different way of thinking, when it comes to HTML5 based products or projects. Distribution isn’t straightforward, as it always requires some kind of porting mechanism (in most cases, MANY mechanisms) to achieve a high degree of cross-platform compatibility.

I see markets as walled castles (or walled gardens). Each market has its own wall and moat. Porting HTML5 code to enter a specific market (eg: App Store), is like crossing the moat. It’s an awesome achievement to cross the moat. The bad news? The moat is only the first line of defense. There’s still the WALL, arrows from the guard towers, hot black oil poured from above, and the elite defenders inside the walls.

I believe the ultimate winner will be the team that does any (or best case scenario: all ) these things:

  • creates a great product that many people end up using
  • efficiently discover big walled walled gardens, and penetrate them
  • penetrate as many walled gardens as possible, using a combination of factors (technology among them)

Strategy HTML5

About the blog

MarketJS is a company that leverages HTML5 to provide cross-platform solutions to clients. We have been serving clients since 2012.

About MarketJS

MarketJS offers a variety of products and services:

  1. We operate a B2B Marketplace for other companies and brands to license high quality games.
  2. We help companies reskin existing games from our portfolio.
  3. We operate game feed for clients.
  4. We partner with high traffic channels to engage and monetize their users.
  5. We design and develop custom games for brands.
  6. We develop game solutions for taxis, airlines, hospitals, schools and more.
  7. We build playable ads for app and gaming companies.

How to reach us

We can be reached at support at marketjs dot com.

What our clients say about us

"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."

Rebecca MacDonald, VP of Marketing, Active Navigation

"MarketJS was very easy to work with, and they were always responsive to our questions and requests"

Jeff Robertson, Vice President of Technology & Operations, Carbon8

"MarketJS consistently delivers quality games on time and on budget. They are a great partner."

Scott Sheppard, President and CTO, MoZeus

"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."

Lauren Boutette, Account Director, Lumency

"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."

Yazan Al Tamimi, Account Manager, Socialize Agency

"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."

Mike Davis, Sales Manager, ComQi

"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."

Liliya H., Content Specialist, Telecoming

"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."

Willem van Ditzhuijzen, Business Development, CreativeClicks

"We are extremely happy with the content and service which MarketJS has provided us."

Matt McPherson, Director / Strategic Accounts , Wildtangent

"MarketJS provided excellent support and responded well to ad-hoc requests."

Seah Li-Wei, Project Manager, Spoon Creative

"MarketJS collaborated with our team really well and delivered quality work."

Kevin MacDonald, CTO, TeachTown

"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."

Marlon Santos, Researcher and Senior Software Engineer, University of Sydney

"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."

Ben Gilbert, Project Manager, Ichi Worldwide

"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."

Didier Seevraz, Digital Media Specialist, Lottotech

"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."

Bryan Wursten, Senior Digital Editor, Boy Scouts of America

Interested? Request a free consultation

Our team shall be in touch within 12 hours.

Note: Please use your corporate email address. We currently do not accept inquiries from email providers.

     In order for MarketJS to respond to my inquiry, I agree to the Terms of Service and Privacy Policy of this website.
     I would like to subscribe to the MarketJS newsletter, for the latest games, case studies and products
Why subscribe to our newsletter? Thousands of executives and key decision-makers rely on our monthly newsletter for game ideas to boost their business.

  • - One of our subscribers (and client) captured over 500k USD worth of business from one game idea alone.
  • - Another subscriber (later turned long-term client) generated an ROI of 300% on their monthly ad spend. They spend 8 figures US dollars each month on paid user acquisition, hence new game ideas matter to them.
  • - Another subscriber (and also loyal customer), a publicly listed company with over 30,000 employees is using our monthly game ideas to motivate and encourage positive behavior throughout their organization.