Supercell did a very clever thing on Superbowl XLIX. Not only did they advertise their game Clash of Clans, but they did the tie in with a very contemporary A-list movie star, Liam Neeson.
Here’s the ad
The ad showcased a battle scene in the game, only to find Liam on the losing end, while staring at his smartphone. He looks extremely angry at the person who just attacked his clan. As expected, Liam utters his Taken-style revenge speech, only to be interrupted by a coffee barista calling out for his name. He then corrects the barista, only to resume his revenge speech in cold, ruthless fashion.
The ad caused a spike in downloads:
On Youtube itself, the ad raked in over 30 million views.
The ad was all the rage over Superbowl weekend, leading into derivative articles written about them. Google “liam neeson superbowl” and we get over 1 million hits.
Twitter was also awash with fans of Liam and Clash of Clans. Click here to view the Twitter footprint
Comedy is one of the most widely used elements in viral videos. The producers and writers crafted a brilliant 60 second spot, making sure every second counted.
Movie tie-ins are always clever, because they’re extremely relatable. Taken 3 had just premiered world-wide, and everyone had or wanted to see it.
Movie stars - there’s nothing much to be said here. Liam Neeson is a genius at playing cold, ruthless characters, and he’s also great at comedy! You can’t get a bigger movie star than Liam at this point in time.
Clash of Clans itself is an already popular game. If any, it increased its brand awareness and encouraged existing players to log-in and continue fighting.
MarketJS is a company that leverages HTML5 to provide cross-platform solutions to clients. We have been serving clients since 2012.
MarketJS offers a variety of products and services:
We can be reached at support at marketjs dot com.
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests"
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Our team shall be in touch within 12 hours.