David Cohen's blog post got me wondering: why are so many startups vying to get into accelerator programs?
Is it really worth it to "pay for access", as opposed to going it yourself? Paying for access is an acceptable business model, but i think it attracts a wrong set of people. Namely, gatekeepers.
As a young startup, product and sales are everything. Having gatekeepers standing in your way is a huge nuisance, and it takes a huge chunk away from focus.
Here's a list of people I think, that every entrepreneur should avoid
Basically, anyone who's not a customer, avoid like the plague. What about a potential customer? Scout them out, and quickly classify them into A, B, C containers.
How do you classify? Using the Aura Test. Listen to someone for a good 15 seconds.
If there's an inkling of them being a customer, they're in C. For the next 15 seconds, decide if they're in B, or A.
For everyone else: say "thank you for your time", and walk away.