B2B Games by MarketJS
The trend is clear. Businesses and brands are increasingly going digital. Engagement matters to top management, but how do you get more engagement?
Using entertainment is a great way to engage your audiance. Over the past 10 years, we've built casual games for businesses from all industries. Whether it's for the media industry, telecommunications, toy companies, educational institutions, airlines, hotels, restaurants or taxis, they all have one thing in common: they need to engage, delight and retain their customers.
Whether you are looking for a creative way to promote products, generate leads, or just provide value-added content to your customers and users, our B2B games can be the solution you need.
Here are some examples of how we have helped brands and companies achieve their their goals through games. We hope they inspire you to adopt games in your next campaign.
Games For Movie Promotion
Universal Pictures partnered with Chiquita Bananas to promote the launch of the animated film Despicable Me 3. It was a brilliant partnership, since the yellow-skinned Minions resemble bananas and are actually known for being crazy about bananas.
The official website for this global marketing campaign presented 3 games featuring the Minions and other characters from the popular movie franchise. We used a reskinning process to transform three of our games into brand new ones:
- Banana Frenzy - a fruit slicing game based on Fruit Blade
- Banana Hop - an endless runner based on Mountain Hop
- Me Me Match 3 Jam - a match-3 game based on Candy Jam
To learn more, read the Minions case study.
Game for TV Show Promotion
We developed a game for Warner Bros. and DC Comics to help promote the new animated series Justice League Action. This allows the audience to connect with their favorite TV characters.
The title of the game is Orbital Chase, and it is a reskin of Space Chasers. This match-3 type game uses a hexagonal, chain-linking mechanic. Highlighted in the game are the show’s main characters, including Superman, Wonderwoman, Batman, and supervillains Joker and Lex Luthor.
To learn more, read the case study.
Games for Outdoor Events
Oreo, the world’s most popular cookie brand, has adopted both physical and digital media to interactively engage consumers. The marketing team behind Oreo has come up with a splendid new ad campaign, The Oreo Wonder Vault. The concept is to give a magically whimsical feel to Oreo’s new flavor creation process.
Immersive and interactive exhibits for the campaign have been installed across the United States. We created two original HTML5 games for this campaign:
- Oreo Wonder Vault Maze - a puzzle where you drag a cookie through a maze
- Oreo Spill the Milk - a 3D action game where you try to topple milk bottles with balls
B2B Contest Game to Generate Leads
We developed a soccer-themed game for Hyundai as part of their promotion of their sponsorship of the A-League. This B2B game project was used in an online contest where players compete for a chance to win a brand new Hyundai car.
The game was called Beat Bozza, and it featured Australian goalie Mark "Bozza" Bosnitch. It had integrated registration and leaderboard systems, which not only served to determine winners, but also generated leads for the car company.
To learn more, read the case study.
Corporate Training Game
Today's most impactful companies are increasingly adopting games as effective training tools for employees. One such company is Dell, and we’ve had the privilege of working with them to develop a game for motivating their sales teams.
The game, called Dell Security Dash, was embedded into Dell’s corporate LMS (learning management system). We added internal leaderboard APIs that spurred healthy competition among sales teams, keeping company morale up and motivating them to deliver sales results.
Games for a Loyalty Program
A great way to inspire loyalty among website users is by giving them access to exclusive site features. Games can be used for such a purpose, and they’re especially effective as contest platforms where the top scoring users get to win prizes.
Our B2B game project for LiveTribe is a perfect example of this marketing model. LiveTribe is an Australian online research and survey company. We provided the games and leaderboard system that their users now enjoy on their website.
To learn more, read the full case study.
Game for a Car Dealership Event
Toyota has always been big on games, and they have made this fact evident in their exhibits at trade expos and other outdoor events. We feel fortunate to have provided one of the games they employed at a car dealership event in North America.
To learn more, read the full case study.
Playable Ads For Brands
A playable ad is an interactive advertising unit that gives users a taste of the game or app that is being marketed. We’ve had the opportunity to produce playable ads for brands like Marvel, Final Fantasy, Game of War and Warner Bros.
Our extensive background in developing playable ads allows us to provide highly optimized playable ad products that significantly increase install rates and ROI.
Learn more about playable ads.
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What our clients say about us
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
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Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
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