Messenger HTML5 Games

We help brands launch HTML5 games on emerging messenger platforms such as Facebook Instant Games, WeChat, Telegram, KiK and LINE.
Increase your brand exposure to hundreds of millions of new players via messenger platforms.

What is a messenger HTML5 game?

A Messenger HTML5 Game is a mini-game that is launched inside of a messenger app.

Popular messenger apps such as Facebook Messenger, WeChat, Telegram, KiK and LINE provide a launchpad for different brands and developers to launch new HTML5 games.

By launching your game on messenger platforms, you gain access to hundreds of millions of potential new users.

Why do brands use messenger html5 games?

Why do marketers use messenger HTML5 games?

A messenger HTML5 game is an essential tool for every online marketing campaign. Whether your goal is brand awareness, audience building, lead generation, or customer loyalty, having an interactive game will place your brand at the center of conversation.

Designed with a responsive mindset, a messenger game loads seamlessly on within your favorite messenger mobile app, via the Webview.

Brands use messenger HTML5 games for these benefits

  1. Capture more traffic.
  2. Educate potential customers about the brand's products and services.
  3. Build brand loyalty.
  4. Have an edge over other competitors (i.e to stand out from the crowd).

Featured Games For Messenger HTML5 Projects

Use our carefully handcrafted top quality games for your branded game projects. Choose from over 600 different game templates.

View our full catalog


Looking for a specific game? Use our search box.


Case Study - Ski Game For Messenger HTML5 Projects

Using our game engine Ski Hero, we developed a custom branded ski game for our client, a beverage giant in Scandinavia. Players navigate a series of obstacles down a snowy hill while avoiding obstacles such as pine trees, rocks, and animals.

Players are awarded points the farther down the slope that they are able to ski.



Case Study - Messenger HTML5 Games For Retail Businesses

We collaborated with a large optical retail group to create an exciting game for their rewards programme.

Using our 3D game Drift Boss, we reskinned the car models, the roads, the backgrounds and the game title. We then replaced the background music with a more contemporary hip-hop track, to cater to a younger audience.

Players control a variety of branded drift cars from eyewear brands such as Acuvue, Freshkon, Hoya, Bausch and Lomb, and Alcon. Top players get to convert their leaderboard points into actual reward programme points, giving them massive value for their next purchase and building brand loyalty.


Facebook Instant Games Development

Facebook Instant Games Development

Facebook Instant Games gives any brand, access to tap into highly loyal and engaged users from Facebook Messenger. There are over 1 billion users on Facebook Messenger, and a growing portion of them play Instant Games.

Games published on Facebook Instant Games have to be in HTML5 format. They also typically require integration of Facebook APIs such as, High Scores, Leaderboards, Social Sharing and Analytics.

For monetization (optional), we can integrate Facebook Rewarded Video API and also In-App Purchases.

One unique thing about Facebook Instant Games, is the presence of a bot to re-engage players. This bot is a separate entity, used to start a conversation with players.

  1. Come back! Your crops are ready for harvest.
  2. You have collected over 10,000 coins. Log in to collect them now!
  3. Did you complete your daily challenge today?

WeChat Mini Game Development

WeChat Mini Game Development

WeChat is home to over 1 billion users. Originally designed as a messaging app, it now allows users to do everything, from paying bills, shopping, booking a taxi ride, playing games and more. The majority of its users are based in China.

WeChat Mini Programs are the latest addition to this robust platform. It allows any brand to reach Chinese consumers by offering an engaging HTML5 based experience, embedded within the native app.

Tiao yi tiao (translated to 'Hopping' in English) is a platform-hopping game played by over 100 million people within the first 2 weeks of launch.

There are over 2000 mini games and programs published so far, and this number is growing.

Telegram Game Development

Telegram Game Development

Telegram has over 200 million users worldwide. Originally a secure and anonymous messaging platform, it has evolved and opened up its platform for brands to reach its users.

Game Bots in Telegram consist of the game itself and the bot, that helps to engage the user. The bot typically requires a server-side backend such as NodeJS, while the game itself is a HTML5 based game.

MarketJS can assist with development of HTML5 game bots.

KiK Game Development

KiK Game Development

KiK is a messaging app with over 300 million users worldwide.

Game Bots in KiK consist of the game itself and the bot, that helps to engage the user. The bot typically requires a server-side backend such as NodeJS, while the game itself is a HTML5 based game.

Messenger Html5 Games Leaderboards

Can you implement a leaderboard for high scores?

Yes. We have a cloud based leaderboard solution, that we can implement into every game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.

Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.

The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.

Alternatively, we can also provide a simple API for your engineers to pull the data.

Messenger Html5 Games Leaderboards

How do I generate leads with messenger html5 games?

There are a few solutions. The most common method is to add a registration form at the start of the experience. The data is then submitted to our cloud leadgen system for processing. Other methods include moving the form to the end of the game, or triggering it at specific events in the game.

Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.

We can also submit data directly to your own CRM systems, such as:

  1. Hubspot
  2. Marketo
  3. Responsys
  4. Constant Contact
  5. Mailchimp

What kind of rewards can I give away?

Any type of prize is doable. Our clients have given out the following rewards

  1. T-shirts, keychains and other memorabilia
  2. Cash prizes
  3. Priority/VIP pass
  4. Free 1-on-1 consultations
  5. Free test drives (eg: automotive clients)

Messenger Html5 Games Customization

Do you offer customization services for your games?

Yes. Depending on your goals, we can change aspects of the game such as

  1. Graphics and audio
  2. Different theme
  3. Different backgrounds
  4. Arrangement of objects
  5. Game rules or game logic
  6. Adding your brand logos or embedding product images

Messenger Html5 Games Analytics

Do I get analytics of the games?

Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.

Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.

Can the game be integrated with 3rd party systems?

Yes. We have done integrations with many 3rd party systems. Examples include

  1. Embedding games into marketing CRMs such as Hubspot, Marketo and Microsoft Sharepoint.
  2. Embedding game links into other portals via iFrame direct linking
  3. Embedding game links into mobile apps via the WebView element (which is an in-app browser)
  4. Integrating special APIs provided by our clients
  5. Passing along certain datasets to our clients via HTTP POST calls

On which platforms can I deploy the game?

The game can be deployed within any website or mobile application.

Our HTML5 technology allows the game to be ported into any target platform you need.

Offline Kiosk Games For Branded Game Projects

Can messenger html5 games work offline?

For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be run directly via a local server on-site.

In certain cases, we can prepare pre-packaged Android APKs or Windows Applications which can be pre-installed into the target device.

Coupon Codes For Branded Game Projects

Can you add coupon codes, QR codes, or barcodes into the game?

We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.

Read our coupon and barcode gamification page to learn more.

Rewards can be displayed in the following conditions:

  1. after the user wins
  2. as part of certain milestones achieved.
  3. random coupon placements, eg: as part of an Easter egg type hunt.
  4. at the start of the game experience, as an initial reward for encouragement.
  5. emailed to the user at the end of the game experience.
  6. texted (via SMS) to the user at the end of the game experience.
  7. any other custom condition.

Do you provide game localization services?

For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.

We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.

Please add a note in your contact form request, to indicate your target language.

Long Term Working Relationship

We're always on the lookout for long-term clients, because we see this as an opportunity to build a long-lasting working relationship.

In order make our clients succeed, we typically go above and beyond to ensure that the delivered solution actually solves their business objectives.

Trusted brands working with MarketJS

Frequently asked questions

How much do you charge?

We typically charge a simple licensing fee and customization, depending on several factors such as business goal, scope of the customizations, duration of campaign, number of devices/users, etc. Please include as much detail as possible, into the Contact form at the end of this page.

Do you sell the source code of the game?

We typically do not sell raw source code. We are a solutions-based company. Hence, we shall customize and deliver the finished product to you. MarketJS will typically host the games, while your event team will plug the game link into your target device.

If you need to self-host, we can arrange for that as well.

In some cases, where further or complex development is needed on your side, we can discuss a source code licensing arrangement.

Is the collected data GDPR compliant?


Interesting solution! I have to pitch this to a client. Can you send me a white-labelled demo version in the meantime?

Please submit a request via the contact form below. Don't forget to add your company details.

What our clients say about us

"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."

Rebecca MacDonald, VP of Marketing, Active Navigation

"MarketJS was very easy to work with, and they were always responsive to our questions and requests"

Jeff Robertson, Vice President of Technology & Operations, Carbon8

"MarketJS consistently delivers quality games on time and on budget. They are a great partner."

Scott Sheppard, President and CTO, MoZeus

"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."

Lauren Boutette, Account Director, Lumency

"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."

Yazan Al Tamimi, Account Manager, Socialize Agency

"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."

Mike Davis, Sales Manager, ComQi

"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."

Liliya H., Content Specialist, Telecoming

"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."

Willem van Ditzhuijzen, Business Development, CreativeClicks

"We are extremely happy with the content and service which MarketJS has provided us."

Matt McPherson, Director / Strategic Accounts , Wildtangent

"MarketJS provided excellent support and responded well to ad-hoc requests."

Seah Li-Wei, Project Manager, Spoon Creative

"MarketJS collaborated with our team really well and delivered quality work."

Kevin MacDonald, CTO, TeachTown

"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."

Marlon Santos, Researcher and Senior Software Engineer, University of Sydney

"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."

Ben Gilbert, Project Manager, Ichi Worldwide

"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."

Didier Seevraz, Digital Media Specialist, Lottotech

"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."

Bryan Wursten, Senior Digital Editor, Boy Scouts of America

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