HTML5 Google Play Instant App

Custom-built google play instant app for mobile apps.
Increase your Click-Through Rates, Conversion Rates, and Install Rates.

What is an Instant App?

Instant App is a new program by Google. It allows users to try an app or game instantly, from within Google Play Store. No installation required.

With Google Play Instant App, gain more installs by showcasing your instant app across the Play Store, Google Search, social networks, and anywhere you share a link.

Why do brands use Roll The Dice White Label HTML5 game?

Why do marketers use google play instant app?

The key word is performance marketing. Marketers and UA managers are constantly evaluating the performance of various creatives such as interstitial videos and rewarded videos

It makes sense to include google play instant app into the marketing mix in the quest to find the best performing creative.

Examples Of Instant Apps

To test the experience, search on the Google Play store via your Android device. A Try Now button should show.

Candy Crush Instant App

Candy Crush

100 Million Downloads

Words With Friends Instant App

Words With Friends

100 Million Downloads

Wego Instant App


1 Million Downloads

Vimeo Instant App


10 Million Downloads

Viki Instant App


10 Million Downloads

Snoopy Instant App


10 Million Downloads

Panda Pop Instant App

Panda Pop

100 Million Downloads

Coming Soon Instant App

Coming Soon

More samples coming soon

Google Play Instant App Products And Services

Products and services

Our HTML5 google play instant app work on mobile ad networks, microsites (landing pages), within native apps, social networks, offline kiosks and more. We're able to penetrate the screen of almost every modern device, both in online and offline environments.

We build highly engaging HTML5 google play instant app that help to

  1. Increase Click-Through Rate (CTR)
  2. Increase Conversion Rate and Install Rate (CVR, IR)
  3. Build brand awareness and loyalty
  4. Constant Contact
  5. Lower cost per install (CPI)

100% Customizable and Optimizable Google Play Instant App

By consistently tweaking the ad settings, A/B testing on a small budget and getting feedback on the ad results, we have helped clients achieve Click-Through Rates of over 25%, Conversion Rates of over 20%, and Return on Ad Spend (ROAS) of 300% over time.

We provide a very high degree of customization. Change ad settings such as

  1. Game variables which include difficulty, hitpoints, outcomes, playtime and more
  2. Text and brand messaging
  3. Icons and logos
  4. End Cards (end screen of the experience)
  5. Themes and skins

Google Play Instant App Customization

Playable Ad Development Process

How does the development process look like?

It starts with brainstorming the creative. Based on your goals, we shall create a wireframe (storyboard) of how the experience will look like.

Once the wireframe is approved, we shall prepare a list of brand assets required from your team. Depending on the scope of requirements, we normally take anywhere between 4-6 weeks to build from scratch.

Google Play Instant App Portfolio

Projects we have worked on

A few examples of google play instant app we've worked on

  1. Game of War (100M+ downloads)
  2. Hustle Castle (50M+ downloads)
  3. Episode (100M+ downloads)
  4. Final Fantasy (50M+ downloads)
  5. Mobile Strike (50M+ downloads)
  6. Gardenscapes (50M+ downloads)
  7. CATS: Crash Arena Turbo Stars (50M+ downloads)
  8. Candy Crush (500M+ downloads)
  9. Cookie Jam Blast (50M+ downloads)
  10. Pixel Art (100M+ downloads)
  11. Cooking Dash (10M+ downloads)
  12. The Tribez (10M+ downloads)
  13. Game of Thrones (1M+ downloads)
  14. Bravaloto (5M+ downloads)
  15. Uber (100M+ downloads)
  16. AirBnB (100M+ downloads)
  17. (100M+ downloads)
  18., which then merged with TikTok (100M+ downloads)

Playable Ad Formats

Mobile Rich Media formats

We support MRAID, MRAID2, VAST and more formats for our google play instant app.

With mobile ad networks constantly evolving, we have a dedicated team to continuously research and experiment with a variety of ad platforms.

Playable Ad Networks

Supported ad networks

For clients planning to launch on mobile ad networks, we can help you deploy google play instant app on Facebook, Google UAC, Ironsource, MoPub, Admob, Vungle, Supersonic, Unity, Adcolony and more. As long as the ad network or ad mediator supports HTML5 google play instant app, we'll make it work for you.

Analytics and Optimization

A fun playable ad is important, but it's not enough. The key to good ROI is analyzing the game events, click-through rates (CTR), conversion rates (CVR) and optimizing the gameplay. If we can't measure it, we can't optimize it.

Our team understands analytics, funnel conversion rates, first time user experiences (FTUE) and more metrics that User Acquisition (UA) experts normally use. We can work closely with your team to gather feedback from each playable's performance, tweak the game and re-launch a new version quickly.

Based on our experience, optimization makes a huge difference between getting an expensive CPI (Cost Per Install) versus a lower, cost-efficient CPI. A lower CPI stretches your marketing dollars even further.

Pricing Information

Every playable ad project is different from the other. Depending on what your goals are and the level of support you need, we're able to quickly determine pricing that fits your budget and deadline.

We serve companies of all sizes, from small and medium companies to Fortune 500 companies. Our google play instant app power the Top 50 Grossing Games and Apps on Apple App Store and Google Play.

Please request a quote and our team will respond shortly.

HTML5 Playable Ads

Do you also build Playable Ads?

Yes, we do.

Check out our HTML5 Playable Ads development service.

Other Projects We Do At MarketJS

Besides google play instant app, do you offer other products?

Yes, we do. Check out our main page, which contains over 600+ HTML5 games for licensing.

Some of the things we've done

  1. Licensed our ready-made games to clients from different industries.
  2. Reskinned (rebranded) existing games from our catalog, for brands and agencies.
  3. Provided Game Feeds to telcos and VAS companies
  4. Built and designed custom games from scratch.
  5. Performed complex integrations of our HTML5 games into client's systems, via APIs, embedding into native apps, offline systems, in-flight systems, and more.
  6. Learn more about the 12 ways you can work with MarketJS.

Do you provide game localization services?

For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.

We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.

Please add a note in your contact form request, to indicate your target language.

Long Term Working Relationship

We're always on the lookout for long-term clients, because we see this as an opportunity to build a long-lasting working relationship.

In order make our clients succeed, we typically go above and beyond to ensure that the delivered solution actually solves their business objectives.

Trusted brands working with MarketJS

Frequently asked questions

How much do you charge?

We typically charge a simple licensing fee and customization, depending on several factors such as business goal, scope of the customizations, duration of campaign, number of devices/users, etc. Please include as much detail as possible, into the Contact form at the end of this page.

Do you sell the source code of the game?

We typically do not sell raw source code. We are a solutions-based company. Hence, we shall customize and deliver the finished product to you. MarketJS will typically host the games, while your event team will plug the game link into your target device.

If you need to self-host, we can arrange for that as well.

In some cases, where further or complex development is needed on your side, we can discuss a source code licensing arrangement.

Is the collected data GDPR compliant?


Interesting solution! I have to pitch this to a client. Can you send me a white-labelled demo version in the meantime?

Please submit a request via the contact form below. Don't forget to add your company details.

What our clients say about us

"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."

Rebecca MacDonald, VP of Marketing, Active Navigation

"MarketJS was very easy to work with, and they were always responsive to our questions and requests"

Jeff Robertson, Vice President of Technology & Operations, Carbon8

"MarketJS consistently delivers quality games on time and on budget. They are a great partner."

Scott Sheppard, President and CTO, MoZeus

"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."

Lauren Boutette, Account Director, Lumency

"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."

Yazan Al Tamimi, Account Manager, Socialize Agency

"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."

Mike Davis, Sales Manager, ComQi

"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."

Liliya H., Content Specialist, Telecoming

"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."

Willem van Ditzhuijzen, Business Development, CreativeClicks

"We are extremely happy with the content and service which MarketJS has provided us."

Matt McPherson, Director / Strategic Accounts , Wildtangent

"MarketJS provided excellent support and responded well to ad-hoc requests."

Seah Li-Wei, Project Manager, Spoon Creative

"MarketJS collaborated with our team really well and delivered quality work."

Kevin MacDonald, CTO, TeachTown

"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."

Marlon Santos, Researcher and Senior Software Engineer, University of Sydney

"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."

Ben Gilbert, Project Manager, Ichi Worldwide

"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."

Didier Seevraz, Digital Media Specialist, Lottotech

"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."

Bryan Wursten, Senior Digital Editor, Boy Scouts of America

Interested? Request a free consultation

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