Best HTML5 Games 2020

Collection of the best HTML5 games for brand awareness and activation campaigns.
Carefully curated based on engagement, design quality and value to clients.

Showcasing the best html5 games of 2020

Consumers are increasingly having very short attention spans. How do we engage them, when there's so much content out there? Delivering small, lightweight and highly engaging experiences make the most sense, given the short time frames available to ride the consumer trend waves.


With the explosive growth of mobile devices, games are every marketer's dream. Combined with our in-house HTML5 technology, HTML5 games can be developed very quickly and distributed to consumers instantly, across smartphones, tablets and desktop computers.


Every year, we compile a list of best HTML5 games that we believe are useful to brands and agencies. These are carefully curated based on most engaging gameplay, good design, adaptability and value for clients.



Why do brands use best html5 games 2020?

Why do marketers use HTML5 games?

A branded HTML5 game is an essential tool for every online marketing campaign. Whether your goal is brand awareness, audience building, lead generation, or customer loyalty, having an interactive game will place your brand at the center of conversation.


Designed with a responsive mindset, a branded game loads seamlessly on your smartphone browser, tablet browser, or desktop browser. The games deployed are typically short, fun and highly engaging.


The games typically run on a microsite (landing page), which makes it easily sharable via social media, email campaigns, chatrooms, conferencing software, and literally any other web-based medium.


Brands use the best HTML5 games for these benefits

  1. Capture more web and in-person traffic.
  2. Educate potential customers about the brand's products and services.
  3. Integrate giveaways such as discounts and other small prizes to encourage on-site sales.
  4. Generate leads from prospects.
  5. Build brand loyalty.
  6. Have an edge over other competitors (i.e to stand out from the crowd).


Featured Best Html5 Games 2020

Use our carefully handcrafted top quality games for your branded game projects. Choose from over 600 different game templates.


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Case Study - Racing Game For Branded Kiosks

Using our game engine Rally Champion, we developed a custom branded racing game for our client.


Players navigate a cool rally car through a variety of forest themed race tracks. They avoid bumping into rival cars while riding on speed lanes to activate nitro boosts (a type of speed up boost).


The top 10 players are awarded a prize by the booth representative.



 

 

Case Study - Intel Memory Challenge For A Corporate Event

As part of a corporate event for executives of Intel, we built a memory match game. The game was deployed as a warm-up event for participants, to get them excited before the actual event begins. Players attempt to match Intel branded product cards in the least amount of moves to generate the highest score.


In order to save development cost and lower time-to-market, we reskinned our existing Memory Match game engine. We changed the graphics of the game, while maintaining the core gameplay experience. Hence, we were able to pass along cost savings of up to 80% to the client, compared to if the game was built from scratch.


The game also comes integrated with our cloud leaderboard system, which allows users to register, play and rank competitively with other participants at the event. The event organizer receives access to a backend CMS from which they are able to view, manage and export the leaderboard data into Excel. They're also able to reset the leaderboard for multiple groups of participants on the same day.



 

 

Case Study - Toyota Personality Quiz For A Branded Booth

By leveraging our Personality Quiz game engine, we adapted it for Toyota as part of a dealership activation campaign. Booth visitors step up to an iPad to answer a series of questions about their lifestyle, hobbies, aspirations and spending behaviors. At the end of the game, we recommended a Toyota model that suits their profile.


Once the game experience is over, the booth representative approaches the prospect to start a conversation and schedule a test drive.



 

 

Case Study - Automotive Trivia Game For A Branded Booth

We helped a client launch an automotive trivia history at a recent event in the US.


On-site visitors answer a series of 20 highly specific automotive history questions. Questions range from the history of older vehicle models to new and emerging brands from the electric vehicle segment. Prizes are awared to players who answer at least 10 questions correctly.


To develop the game, we used our Trivia game engine, which we adapted to fit the client's objectives. The art direction resonated with history buffs. The questions were tough questions that not everyone had the answer to.



 

 

Case Study - Best Html5 Games 2020 For Retail Businesses

We collaborated with a large optical retail group to create an exciting game for their rewards programme.


Using our 3D game Drift Boss, we reskinned the car models, the roads, the backgrounds and the game title. We then replaced the background music with a more contemporary hip-hop track, to cater to a younger audience.


Players control a variety of branded drift cars from eyewear brands such as Acuvue, Freshkon, Hoya, Bausch and Lomb, and Alcon. Top players get to convert their leaderboard points into actual reward programme points, giving them massive value for their next purchase and building brand loyalty.



 

Parking Puzzle Game For Toyota

Case Study - Parking Puzzle Game For Toyota

We built a fun puzzle game for a Toyota dealership branded game in North America.


Using our game Car Park Puzzle as the starting template, we changed the cars into Toyota branded cars. Players tap and drag on the touchscreen to move the cars. The objective is to clear a path for the red Toyota car, to drive out of the parking lot (hence, helping the prospect visualize the act of buying a car and driving it out of the dealership lot).


To ensure we don't miss any potential prospects, we added a leadgen form powered by our cloud leadgen system. This allows the client's sales team to followup with prospects that they weren't able to strike up conversations with during peak hours.



Space Invaders Wireless Arcade HTML5 Game

Case Study - Space Invaders for a branded game campaign

We deployed our Space Invaders game for a branded game project in North America. The player steps up to the stage, is given a wireless arcade controller and tries to defend Earth from an alien invasion.


Players who rank Top 10 in the leaderboards are awarded prizes by the booth representative.


Link to the video here.



Baseball Wireless Arcade HTML5 Game

Case Study - Baseball Batting Game For A Branded Activation Campaign

We helped a client launch a baseball game at a branded game event.


The branded game takes place on a large screen at the client's exhibition both. Players tap on 1 of 3 buttons to swing the bat at an incoming ball. They can choose to swing the bat high, in the middle or go low.


The objective is to swing the baseball bat correctly based on the trajectory of the incoming ball. The player controls the bat via a wireless arcade controller.


Link to the video here.



Toyota Tundra Truck HTML5 Game

Case Study - Tow Truck Challenge Game For A Toyota Activation Campaign

We built a branded game kiosk game to promote one of Toyota's latest pickup truck models, the Toyota Tundra.


Using our game Tow Truck Challenge as the starting template, we designed a fun challenge where the player has to tow heavy loads along the track, while making sure they have enough fuel reserves.


The game is designed to showcase the heavy-duty towing capability of the Toyota Tundra truck.



Two Player Trivia HTML5 Game

Case Study - Two Player Trivia Game For A Branded Event

We built an exciting 2 player live trivia game for a branded game campaign. 2 players step up to the stage, and are given a series of 10 product related questions to answer.


Each player is given a controller with 4 buttons to tap on. The most accurate player from a round of ten questions wins the game.


The booth representative rewards both players with prizes at the end.



Bowling HTML5 Game

Case Study - Bowling Game For Branded PR Event

We developed a simple and casual bowling game for a branded PR event.


Players control an easy-to-use joystick to flick the bowling ball.


Players who successfully knock down all 10 pins win a prize.



Boat Navigation HTML5 Game

Case Study - Boat Navigation Game For a branded event

Using our game engine Commando Boat, we developed a fun boating experience for our client's branded game campaign


Players navigate left and right to avoid obstacles, while collecting coins.



Best Html5 Games 2020 Leaderboards

Can you implement a leaderboard for high scores?

Yes. We have a cloud based leaderboard solution, that we can implement into every game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.


Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.


The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.


Alternatively, we can also provide a simple API for your engineers to pull the data.



Best Html5 Games 2020 Leaderboards

How do I generate leads HTML5 games?

There are a few solutions. The most common method is to add a registration form at the start of the experience. The data is then submitted to our cloud leadgen system for processing. Other methods include moving the form to the end of the game, or triggering it at specific events in the game.


Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.


We can also submit data directly to your own CRM systems, such as:

  1. Hubspot
  2. Marketo
  3. Responsys
  4. Constant Contact
  5. Mailchimp


What kind of rewards can I give away?

Any type of prize is doable. Our clients have given out the following rewards

  1. T-shirts, keychains and other memorabilia
  2. Cash prizes
  3. Priority/VIP pass
  4. Free 1-on-1 consultations
  5. Free test drives (eg: automotive clients)


Best Html5 Games 2020 Customization

Do you offer customization services for your games?

Yes. Depending on your goals, we can change aspects of the game such as

  1. Graphics and audio
  2. Different theme
  3. Different backgrounds
  4. Arrangement of objects
  5. Game rules or game logic
  6. Adding your brand logos or embedding product images


Best Html5 Games 2020 Analytics

Do I get analytics of the games?

Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.


Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.



Can the game be integrated with 3rd party systems?

Yes. We have done integrations with many 3rd party systems. Examples include

  1. Embedding game links into other portals via iFrame direct linking
  2. Embedding game links into mobile apps via the WebView element (which is an in-app browser)
  3. Integrating special APIs provided by our clients
  4. Passing along certain datasets to our clients via HTTP POST calls


On which platforms can I deploy the game?

The game can be deployed within any website or mobile application.


Our HTML5 technology allows the game to be ported into any target platform you need.



Offline Kiosk Games For Branded Game Projects

Can best html5 games 2020 work offline?

For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be run directly via a local server on-site.


In certain cases, we can prepare pre-packaged Android APKs or Windows Applications which can be pre-installed into the target device.



Coupon Codes For Branded Game Projects

Can you add coupon codes, QR codes, or barcodes into the game?

We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.


Read our coupon and barcode gamification page to learn more.


Rewards can be displayed in the following conditions:

  1. after the user wins
  2. as part of certain milestones achieved.
  3. random coupon placements, eg: as part of an Easter egg type hunt.
  4. at the start of the game experience, as an initial reward for encouragement.
  5. emailed to the user at the end of the game experience.
  6. texted (via SMS) to the user at the end of the game experience.
  7. any other custom condition.


Do you provide game localization services?

For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.


We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.


Please add a note in your contact form request, to indicate your target language.



Long Term Working Relationship

We're always on the lookout for long-term clients, because we see this as an opportunity to build a long-lasting working relationship.


In order make our clients succeed, we typically go above and beyond to ensure that the delivered solution actually solves their business objectives.



Trusted brands working with MarketJS



Frequently asked questions

How much do you charge?

We typically charge a simple licensing fee and customization, depending on several factors such as business goal, scope of the customizations, duration of campaign, number of devices/users, etc. Please include as much detail as possible, into the Contact form at the end of this page.


Do you sell the source code of the game?

We typically do not sell raw source code. We are a solutions-based company. Hence, we shall customize and deliver the finished product to you. MarketJS will typically host the games, while your event team will plug the game link into your target device.


If you need to self-host, we can arrange for that as well.


In some cases, where further or complex development is needed on your side, we can discuss a source code licensing arrangement.


Is the collected data GDPR compliant?

Yes


Interesting solution! I have to pitch this to a client. Can you send me a white-labelled demo version in the meantime?

Please submit a request via the contact form below. Don't forget to add your company details.



What our clients say about us


"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."

Rebecca MacDonald, VP of Marketing, Active Navigation

"MarketJS was very easy to work with, and they were always responsive to our questions and requests"

Jeff Robertson, Vice President of Technology & Operations, Carbon8

"MarketJS consistently delivers quality games on time and on budget. They are a great partner."

Scott Sheppard, President and CTO, MoZeus

"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."

Lauren Boutette, Account Director, Lumency

"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."

Yazan Al Tamimi, Account Manager, Socialize Agency

"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."

Mike Davis, Sales Manager, ComQi

"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."

Liliya H., Content Specialist, Telecoming

"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."

Willem van Ditzhuijzen, Business Development, CreativeClicks

"We are extremely happy with the content and service which MarketJS has provided us."

Matt McPherson, Director / Strategic Accounts , Wildtangent

"MarketJS provided excellent support and responded well to ad-hoc requests."

Seah Li-Wei, Project Manager, Spoon Creative

"MarketJS collaborated with our team really well and delivered quality work."

Kevin MacDonald, CTO, TeachTown

"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."

Marlon Santos, Researcher and Senior Software Engineer, University of Sydney

"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."

Ben Gilbert, Project Manager, Ichi Worldwide

"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."

Didier Seevraz, Digital Media Specialist, Lottotech

"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."

Bryan Wursten, Senior Digital Editor, Boy Scouts of America


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