What are Advergames?

Advergames are games which contain an advertisement in some way, shape or form. They allow brands to engage the consumer in a meaningful way.

Let's face it, consumers are increasingly having very short attention spans. How do we engage them, when there's so much content out there?

Delivering small, lightweight and highly engaging experiences make the most sense, given the short time frames available to ride the consumer trend waves.

With the explosive growth of mobile devices, advergames are every marketer's dream. Combined with our in-house HTML5 technology, advergames can be developed very quickly and distributed to consumers instantly, across smartphones, tablets and desktop computers.

Which platforms do you support?

Our games are HTML5-based, which means they work on the web browsers of all modern smartphones, tablets, desktop PCs and laptops. We cover iPhone, iPad, Android, Windows Phone, Mac, Windows PC and more.

We have a one-size-fits-all approach when it comes to our game reskins. This has worked very well for our clients.

If you require a native app format, we can also easily convert our games into native iOS, Android and Windows phone formats for an additional fee. Please visit our Android APK section or iOS section.

Case study: Disney® Phineas and Ferb

Disney approached us to help design and develop a game that leverages the Phineas and Ferb brand. Originally an animated TV series, we gamified the concept via an engaging tower defense style game.

Using an interactive HTML5 canvas, the user places structures to defense the base against incoming minions of Dr. Heinz Doofenschmirtz, the antagonist from the TV series.

Read the full case study here.

Case study: Kia Plinko Game

We collaborated with Kia Motors to design and develop a promotional game. The goal is to build a instant win game that would drive sales and collect visitor lead information at Kia-branded showrooms in car exhibitions across the United States.

Read the full case study here.

Case study: Tissot Tackle RBS 6 Nations

Tissot, a global luxury brand approached us to develop a responsive rugby game experience. This was in conjunction with the RBS 6 Nations Rugby Championship tournament.

Using the original engine from our game, Touchdown Pro, we rebranded deep aspects of the game, to provide a fun and social experience for Tissot's target audience.

Read the full case study here.

Case study: AT&T Match-3 Memory Game

We collaborated with AT&T to produce a fun, Match-3 Memory game. The goal was to produce a cross-platform game which awarded prizes to end consumers.

The game brought attention to AT&T product offerings in Washington, USA. Users are exposed to fun aspects of AT&T's products as the cards are flipped, in addition to winning prizes if their matches are correct.

Read the full case study here.

Case study: American Honey - Escape the Office

We were approached by American Honey to design and develop a game for its target audience. The goal is to encourage brand awareness of the client's Wild Turkey whiskey.

In this iPad optimized game, the player rotates the iPad to simulate riding an office rollchair. The goal is to escape the office maze, change into summer attire and enjoy a sip of Wild Turkey American Honey.

Read the full case study here.

Don't want a custom game? Prefer to license ready-made games directly?

Our B2B Marketplace sells plenty of ready-made casual games for quick and easy licensing. Upon purchasing, our team can customize the splash screens and some branding aspects of the games for you.

Click here to access our B2B Marketplace.