HTML5 Microsite Game: Running An Effective Competition With Leaderboards

5 min read

We recently developed a full microsite game for a consumer-focused brand.


Here’s a demo video of the game.

User Journey

  • Step1: The player sees the promotional banner in their social media fees (FB, Twitter, Instagram).
  • Step2: The player clicks through, and goes the microsite URL.
  • Step3: The player uploads a receipt as proof of purchase (of the client’s product).
  • Step4: The player registers their name and email on the game, and starts playing every day.
  • Step5: The player watches the social media feeds and leaderboards, for any announcements.


In this endless runner game, the player rides a trolley down an endless slope, being chased by a giant pizza that’s rolling and crashing through the countryside.

Scores are calculated based on how far the player can go along the slope. Scores are submitted to our MarketJS cloud leaderboard server.

In addition to score, the player collects coins. Coins are then used in the shop to upgrade various player attributes, to get a better score.

We also implement skills, where players can flip forwards or backwards while suspended in the air. If the player executes the skills beautifully, they earn bonus points that contribute to the leaderboard.


The objectives of this campaign are to

  • Create an interactive experience for fans of the pizza brand
  • Integrate core brand elements such as the client’s beloved mascot character
  • Give away prizes based on Top 10 leaderboard rankings

Cost Control

We reskinned an existing game on MarketJS via our Game Reskin method.

By using this method, we’re able to save up to 70% of costs (versus developing a custom game from scratch, which could potentially take 3-4 months). The project was completed within 2 weeks.

Game Reskinning Details

  • Original Game: Pepperoni Gone Wild
  • Reskinned the entire game into pizza centric theme
  • Added a leaderboard where players compete for the highest score. Top 10 scores are visible to everyone.


Here’s how the microsite looks like HTML5 Microsite Game: Running An Effective Competition With Leaderboards


The microsite URL was plugged into the client’s social media feeds.

HTML5 Microsite Game: Running An Effective Competition With Leaderboards

HTML5 Microsite Game: Running An Effective Competition With Leaderboards

HTML5 Microsite Game: Running An Effective Competition With Leaderboards

Uploading receipts as a way to drive more sales

Any user can play the game. However, to be eligible to win prizes, users must first purchase a pizza product and upload the receipt to the customer support’s Whatsapp Business channel. Once the receipt is verified by staff, the user receives a special unique code that can be entered in the game, to qualify. This mechanism alone led to an improvement in sales figures. In order to drive more recurring sales, we also implemented a power-up advantage for users who entered the unique code. The power-up gave users a bigger score boost within the next 10 attempts in the game.


Winners are decided by the organizer on a rolling basis, throughout the campaign period

HTML5 Microsite Game: Running An Effective Competition With Leaderboards

Closing Thoughts

To learn more about using microsite to run competitions like the above, contact us here.

Social Media Food Marketing Brands

About our case studies

MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.

About MarketJS

MarketJS offers a variety of products and services:

  1. We operate a B2B Marketplace for other companies and brands to license high quality games.
  2. We help companies reskin existing games from our portfolio.
  3. We operate game feed for clients.
  4. We partner with high traffic channels to engage and monetize their users.
  5. We design and develop custom games for brands.
  6. We develop game solutions for taxis, airlines, hospitals, schools and more.
  7. We build playable ads for app and gaming companies.

How to reach us

We can be reached at support at marketjs dot com.

What our clients say about us

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Rebecca MacDonald, VP of Marketing, Active Navigation

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Kevin MacDonald, CTO, TeachTown

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Marlon Santos, Researcher and Senior Software Engineer, University of Sydney

"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."

Ben Gilbert, Project Manager, Ichi Worldwide

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Didier Seevraz, Digital Media Specialist, Lottotech

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