If anyone remembers the Obama vs Romney presidential campaign back in 2012, it was one of the most heated rivalries in the history of the US General Election.
We were asked to build a fun, satirical game to mirror the current news events, within a short period of time. The client was NextMedia Animation, a company with over 3000 employees. They shot to fame with the hit 2009 Tiger Woods video.
One of the main reasons we decided on HTML5 was the extremely short timeframe of the project. With a development period of less than 7 days, there was no room for iOS submission processes. With HTML5, it would be really easy for marketing teams to distribute the game link via social media. There was no need to download the game - simply clicking on the link was enough to start.
HTML5 removes all barriers of entry to distribution channels, allowing content to work on the browsers of desktop and mobile devices. That means, a user playing the game on desktop will get the same experience on mobile devices too, without going through walled gardens built by the App Store and Google Play.
The game concept was simple - place both presidential candidates in a boxing ring, and let them duke it out! Winner of 2 of 3 rounds, wins the election. It's a simple and catchy concept - who wouldn't want to smack the other guy?
From a technical standpoint, using 3D artwork within a HTML5 game is tricky. We had to build a lot of workarounds to ensure that the games would run smoothly. We had to ensure that the animation made sense, the movement fluid and the game easy enough for casual news-readers to actually play.
The other tricky part was video. Did HTML5 mature to the point where videos are possible? The answer is yes. Thanks to some magic hands, our tech team managed to include an opening and two ending cutscenes. The opening cutscene is the face-off between Obama and Romney. It would pre-load and last for 10 seconds. Here's a screenshot:
Before starting the match, the player simply had to choose between Obama and Romney. Notice how the symbol of a donkey versus an elephant is displayed at the ringside. These are unique requests by the client.
Here's how the game looks like, in action. You can see Romney avoiding a jab by Obama:
Notice how an in-game advertisement is inserted, being carried around by a ringside girl. This ad was scheduled to display once per boxing round. One of the side objectives of the game was to boost subscriptions to our client's Youtube channel.
Back to more screenshots. Here's how the opponent reacts, when hit:
Depending on who wins the boxing match, a custom cutscene would be generated. Here's a snapshot of the video where Romney does a Gangnam Style victory dance upon defeating Obama in the boxing match:
We even had a professional voice actor imitate the voices of Obama and Romney. Everytime the player smacks his opponent, clips of their famous quotes would play, giving re-inforcement to avid news followers. They heard the quotes in the debates and news, now they're experiencing it within the game.
For metrics and player scores, we developed a backend server system to count the scores, and display it at the end of the match. The technology we have within the company for backend systems have matured to the point, where it's able to handle player logins, scores, leaderboards and much more. After some number-crunching, the players will see the 'real in-game election results':
As far as social media footprint went, the results were pretty amazing. The game got picked up by Breibart, a leading news and opinion website in the US with over 1.5 million unique visitors per month. It solidified our client's positioning in the entertainment news division. Our client's Youtube channel subscriptions were also boosted by the game, due to effective use of the in-game ad.
This news-themed game project is a perfect example on how HTML5 technology can generate massive positive exposure for brands. We managed to create an immersive experience that tied-in very well with the target audience.
To inquire more about this project, view a demo, or request a quote for a similar project, please contact us.
|White Label HTML5 Game Portal|
|Garfield Puzzle: Educational Game Using HTML5 Bespoke Development|
|Subscription-Based Mobile Game Portal|
|Gamification Workshop For HR (Human Resources) Part 1|
|Bespoke HTML5 Games for the Healthcare and Pharmaceutical Industry|
|Interactive HTML5 Games for Events|
|HTML5 Games for Recycling, Environmental, and other Green Campaigns|
|Game-based Marketing for Luxury Brands|
|Promoting Social Awareness Via HTML5 Games|
|Branded Mini-Game for Toyota Tundra Event|
|HTML5 Games for Retail Businesses|
|Game Reskin With Youtube Influencers|
|Playable Ads For Brands|
|Reskin Games for Food and Beverage Industry|
|HTML5 Games For In-flight Entertainment (IFE) Systems|
|HTML5 Games for Outdoor Camping Business|
|Game Reskin for Data Center Companies|
|HTML5 Game For The Automotive Industry|
|HTML5 Games For Senior and Elderly Care|
|HTML5 Millionaire Quiz Game for 11 million followers|
|SMS Subscription for HTML5 Games Portal|
|Games Portal Localization for Mobile Operators in Middle East|
|HTML5 Games in Rear Seats of Taxis and Cars|
|Galaxis HTML5 Game Portal For 20 Million Indonesian Subscribers|
|OSN On The Run: HTML5 Game for a TV Network|
|Opera Browser HTML5 Games|
|Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand|
|HTML5 Games Portal for Digicel|
|A HTML5 Game Portal for MTN: A Mobile Network Operator|
|Playable Ad to Promote a Free Lottery App|
|Case Study: A Christmas HTML5 Game for Tradeweb|
|Case Study: How Big is Your Heart game for Roswell Park|
|Oddbods Forest Run: A HTML5 Game Based On 3D Animated Characters|
|HTML5 Game for Air Asia|
|Pogo Contest for Brand New TV Animation|
|HTML5 Games For Loyalty Rewards: A Case Study with Livetribe|
|HTML5 Card Game For Boost Mobile|
|HTML5 Game for a Toyota Car Dealership Event|
|HTML5 Game Portal for Dice.com Career Website|
|Me Me Match 3 Jam: Branded Minions Game for Movie Promotion|
|Minions Banana Hop HTML5 Game for Chiquita and Despicable Me 3|
|Minions Banana Frenzy Game With Chiquita and Universal|
|Building a HTML5 game to promote TV viewership|
|Beat Bozza: HTML5 Game for Lead Generation|
|Teen Titans Go! Food Fight!|
|Working with Ford|
|A Puzzle Game for a Global Healthcare Company|
|Branding a Match 3 game with Warner Bros Flintstones|
|The Tom and Jerry Show Cheese Run|
|A Holiday Game for Wall Street|
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."
Martin Zakovec, Project Manager, GAMEE
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Please be as detailed as possible. Include details such as
By sharing your goals and specific requirements, we can better assist you.
Our team shall be in touch within 12 hours.