Recently, Coca-Cola rebranded one of their major products, Coke Zero. They named it Coke Zero Sugar, to emphasize the distinct Coca-Cola taste without the sugar.
Coca-Cola’s marketing campaign was created to promote Coke Zero Sugar to new and long-time followers of the brand. We helped make the campaign successful by producing an HTML5 game that was deployed for their outdoor marketing event.
The Coke Zero Sugar Bottle Cap Game is a casual game. The instructions in the game are clear and straightforward: tap only the labeled bottle caps to collect points.
Within a 30 second period, players have to carefully tap all the bottle caps with the Coca-Cola Zero Sugar label on it. Each tap on a right bottle cap earns players a hundred points. On the other hand, players will lose fifty points when they tap the bottle caps without a label.
The drop rate of caps will increase as the time decreases, which means you have to be faster on tapping the Coke Zero Sugar caps. Once you have completed the game, your score will show up.
Here is a demo video of the game:
The Coke Zero Sugar Bottle Cap game is powered by HTML5 technology. HTML5 is the perfect platform to build the game for an outdoor event.
An HTML5 game can easily be accessed as long as you have an updated browser and a capable device. It can be simultaneously played by several players at once without downloading anything.
In this day and age, a successful marketing promotion of a brand or product consists of consumers’ interaction with the product itself in one form or another. Browser games can be a good medium to promote these products.
Additionally, building games using HTML5 technology is cost-effective due to short development times and cross-platform deployment. Consumers can easily play them as long as they have an updated browser and a capable device.
Coca-Cola is one of the many companies who understand the vision of using games to bring more engagement for their product. We feel proud that the game we developed is a part of their marketing strategy for their new product, Coke Zero Sugar.
If you want your next marketing promotion to be engaging and interactive, feel free to contact us.
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