We recently worked on AT&T's HTML5 project to produce a fun, Match-3 Memory game. The goal was to produce a cross-platform game which awarded prizes to end consumers.
AT&T's latest marketing campaign for the Washington area involved mobile devices (tablets) distributed to users of exhibition booths. The marketing team launched their latest Match-3 promotional game using an existing game engine. The turnaround time for this project was an unprecedented 3 days.
The Match-3 game consists of 9 cards. All the user had to do, was flip 3 of the same cards, to win a special prize. Cross promotional deals are programmed onto the cards, giving users educational info, as well as knowledge on brands such as Beats by Dr. Dre.
Figure 2 - The game
Figure 3 - The prize
Speed, quality and costs were the main drivers of this project. Our team managed to knock out a prototype within one day's work, giving the other 2 days room for improvement and optimization.
Overall, the game achieved its target of allowing users to solve an easy game, in order to earn a prize. This in turn enhances brand engagement for AT&T. The marketing team at AT&T also managed to create a value-add for their partners, Beats by Dr. Dre. Having a platform as engaging as a game, opens up a lot of possibilities to bring in partner brands.
To inquire more about this project, view a demo, or request a quote for a similar project, please contact us.
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