American Honey - Escape the Office
We collaborated with the American Honey brand, to design and develop an iPad optimized game. Titled ‘Escape The Office’, the goal is to encourage awareness of the Wild Turkey whiskey brand.
In this top down scroller game, the user rotates the iPad to trigger the accelerometers, to simulate the character riding an office rollchair. The goal is to escape the office maze (filled with cubicles and obstacles) within 60 seconds.
Once successfully escaped, the character magically transforms into a summer beach attire, and takes a sip of the American Honey Wild Turkey. The user then collects a gift offered by the client’s representative.
Screenshots
Figure 1 - Instructions screen. Clear message, complete the game within 60 seconds
Figure 2 - Sliding down the office maze. Avoid your co-worker’s cubicle! Notice that he’s browsing for American Honey
Figure 3 - Oops, you bumped into some obstacle. Oh, and there’s yet another product placement
Figure 4 - Crossing the finish line, with the rollchar!
Figure 5 - Escaped the office with 2 seconds left. Whew!
Performance
The iPad optimized game managed to run a smooth 60 Frames per second.
Why HTML5
Cost, speed and easy access to the accelerometer APIs. We managed to complete the project in 3 weeks, from concept all the way to deployment.
Interested?
For more inquiries, please contact us
Marketing Beverage Brands Accelerometer American Honey
